TIME TO DARE: V-ROLL

How fast is the Cadillac CTS-V? Faster than you can skip your pre-roll. 

Since the CTS-V can deliver the goods in 3.7 seconds, we used Youtube’s pre-roll time constraints to our advantage. We’d capture the CTS-V in a race against an equally impressive rival (for example, a speed boat, the world’s fastest falcon, etc.) and play the footage before relevant content. In the five seconds before the “Skip ad” button appears, viewers would see the CTS-V leave its competitor behind. The pre-roll would direct viewers to Cadillac’s brand hub DareGreatly.com for a behind-the-scenes look at each film.

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Co-conspirator – Deirdre Hering