FALL OUT OF LINE

After a successful launch back in 2003, the Garnier Fructis Style brand languished in recent years. In such a crowded category, they needed more than just their signature green packaging to make an impact. 

The Challenge? Use the launch of Garnier Fructis Style’s new line of anti-frizz products as an opportunity for the brand to say something. Literally anything. So, we capitalized on Garnier Fructis Style’s rebellious roots, and decided to turn Garnier Fructis into the brand of choice for a new generation of millennial rule breakers.

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Co-conspirator – Deirdre Hering