How do you tell someone, who is acutely aware of every second and step it takes them to get to the next restroom, that this product is good for them, their coworker, their friend and just about anyone else they know with similar problem?

By saying that Metamucil is good for EVERY (space) BODY.

In this concept, we wanted something that stood out, got people moving and was impeccably on brand. So we recreated the Move This soundtrack by Technotronic, created custom graphics that mimicked Metamucil's best selling product – the orange flavored powder – and orangified the whole 23 seconds.