In 2016, Walmart’s Black Friday Sale started earlier than ever. Like, Thursday night early. 

The Challenge? Create two 15-second spots encouraging people to start their Christmas shopping on Thanksgiving—without rushing the family meal. And since these were part of Walmart’s “Life’s Greatest Hits” campaign, we needed a song to drive the story. 

So, why not show that Black Friday shopping can be a family affair? 

Co-conspirator – Deirdre Hering