pattern.bio

WHERE WE MODERNIZE THE FUTURE OF PRECISION TESTING.

MODERNIZING A BRANDS DNA

Pattern.bio is going through an identity crisis. They lack consistency and clear messaging around their purpose.

Our job: To evolve its visual identity to reflect innovation, precision and the cutting-edge nature of its biotechnology work. This transformation needed to balance scientific credibility with contemporary aesthetics, creating a sleek, future-forward design system that enhances clarity and impact across all touch points.

By refining typography, streamlining color palettes and introducing dynamic graphic elements inspired by data visualization and organic patterns, the brand can convey both technical expertise and human-centric storytelling. The result is a cohesive, scalable design language that positions Pattern.bio as a leader in biotech while maintaining flexibility for future growth.

ROLE
Creative Direction
Creative Strategy
Web Design
Creative Storytelling

CREATIVE PARTNERS
Craig Lennie • VP, Group Creative Director (Copy)