POND’S
WHERE BEAUTY RUNS DEEP.
At POND’S, we believe tradition is what creates a sense of place in the world. Providing a strong, unwavering platform from which to explore possibilities and break new ground. And while tradition looks to the past, its true power lies in providing a launching pad for a better, brighter future.
Taking the people, values, and experiences that inspired us to think different, reach higher, and reinvent the standard of beauty again and again, and transforming that into the confidence to continue pushing forward, raising the bar, and blazing our own path.
In a world that’s always changing, where trends come and go, tradition is what helps us stand tall and stay rooted in who we are and what we mean to those who think of us less as a product and more a part of their story. Helping us embrace the things that have made POND’S a household name for over 170 years, and continue to redefine our vision for what beauty means to the next generation of POND’S woman.
ROLE
Creative Direction
Design
CREATIVE PARTNERS
Kelly Lennie • VP, Group Creative Director
Craig Lennie • VP, Group Creative Director (Copy)
Lisa Donato • ACD (Art)
Beauty Runs Deep.
areas of focus
brand IDENTITY
brand STRATEGY
art DIRECTION
brand POSITIONING
asset development
DESIGN SYSTEMS
DESERVING OF a design system that is as flexible as THE product line is.
Making the graphic elements social forward and colorful – the ultimate attraction for our trailblazing traditionalists.