VICKS
WHERE THE SHOW MUST GO ON.
Why can’t powerful medicine also be comforting? Spoiler alert…it can. Vicks makes it easier to resume your life with products that deliver strong relief while also delivering on comfort. Making being sick a little less awful and giving us the opportunity to ‘over-dramatize’ what being sick really feels like and how Vicks can save the day.
PRODUCTION CHALLENGE
WELCOME TO THE ERA OF COVID – Once upon a time...there was a pandemic that shut the whole world down. But advertising was stubborn. It said, “No sir, you will not shut me down.” And so we live another day to tell the tale – of how Vicks wanted 10 commercials shot and produced within 3 months – while we couldn’t travel, or physically cast talent, or afford to have weak internet connection...
It takes a village, and this particular ask/production is proof of that.
ROLE
Creative Direction
Video Production
Design
Sound Design
VO Recording/Coaching
Storyboarding
CREATIVE PARTNERS
Chris Michael • ACD Copy
RELIEF YOU FEEL.
POWER YOU TRUST.
areas of focus
brand campaign
art & video production
asset development
IT’S HONEYLICIOUS
DayQuil + NyQuil Honey are just a few of the many Vicks products that help you power through your day – and night. We launched the brand campaign with candid spots featuring a little provocative humor that leans into the all to common truths of sickness in our daily lives. Anyone else with a SO that is overly dramatic with every stuffy nose? Just me? You’re lying.
Utilizing a similar sentiment, we created a bundle of vicks branded spots that leaned on it’s endearingly & amusingly human brand character.
VICKS VAPOBATH & VAPOSHOWER | VICKS CHILDREN’S BOTANICALS | VICKS IMMUNITY ZZZ’S | VICKS SALINE SINEX