VIVERA
WHERE WE KEEP YOU SMILING.
If smiling is a chore, you’re doing it wrong. Simple as that.
And the same goes for keeping a new smile in place.
When your patients put their retainers in they should be on to the next thing without a thought. Laughing at a Seth Rogen scene. Greeting a new neighbor. Thinking about lunch.
Speaking of lunch: Are your patients prone to losing their retainers once they’ve taken them out? No worries, you’ve got backups.
Because you prescribed Vivera retainers.
They’re stronger, more comfortable, durable, more forgiving, and inconspicuous enough that compliance becomes second nature. So both you and your patients can keep smiling.
ROLE
Creative Direction
Photo/Video Production
Motion Production
Design
Storyboarding
CREATIVE PARTNERS
Craig Lennie • VP, Group Creative Director (Copy)
Melissa Moran • Design Director
Nick Ewertz • ACD Copy
Lauren Mascolo • Sr Art Director
Madeline Vering • Producer
JUST KEEP SMILING.
areas of focus
brand campaign & guidelines
brand strategy
art & video production
Not one brand owns the retainer space, making Vivera a perfect candidate to do. the challenge? There’s no established brand identity and how do you actually keep patients on track with with using them?
By having a retainer system that lasts a lifetime and that patients actually want to wear makes a doctor’s life so much easier. You’ve done the hard work. Now with Vivera, you have a retainer that works hard for you, and
your patients.
the brand revamp
The original ask was too small for such a massive undertaking. We knew we needed to do more than show doctors how Vivera retainers by Invisalign could better help keep their patients on track. We need a full brand revamp. A shift in tone, visual stimulation and brand character.
